Since the introduction of its first electric appliance in 1910, the Sunbeam® brand has grown to a position of leadership in the consumer goods industry. The company has made numerous contributions to the industry through both product innovation and product improvement. Sunbeam®'s original appliance, an electric iron, was produced in 1910 to offset the seasonal nature of the clipping and shearing business. Further diversification occurred in 1920 when the company brought out the first automatic lawn sprinkler marketed in the United States. Electric toasters were added in 1922, coffeemakers in 1929, and the famous Sunbeam® Mixmaster stand mixer in 1930. The latter established the company as a major factor in the small appliance and consumer goods industry.
Over the years, the company has added many more products to its portfolio and earned a reputation as an innovator. Sunbeam®'s product innovations have included the governor-controlled food mixer, controlled heat immersible fry pan, cap-type hair dryer, fully automatic radiant controlled toaster, oscillating blade electric shaver, automatic vacuum-type coffeemaker, and the In2itiveTM "smart" blender.
Today, Sunbeam Products, Inc., a subsidiary of American Household, Inc., is a leading global consumer products company that designs, manufactures, and markets, nationally and internationally, a diverse portfolio of consumer products under such world-class brands as Sunbeam®, Oster®, Mr. Coffee®, and Health o meter®. Sunbeam Products, Inc. has manufacturing facilities in the U.S., Mexico, and Venezuela, with over 3000 employees worldwide. Each strategic business entity of Sunbeam Products, Inc. - Appliances, Health, and Personal Care and Comfort, holds dominant market shares in their respective products.
Sunbeam Products, Inc. is entering an exciting period as it moves into a new era of growth. Armed with one of the world's strongest portfolio of brands that are synonymous with innovation, quality, and durability, and with widespread recognition of those brands, the company is poised to lead the industry. |
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